Googlers

Everyone has dreamed of not being bound by a dress code, and for those thousands who are employed by Google they have realized this dream.

Everyone knows Google, everyone uses Google. The company was founded by Larry Page and Sergey Brin and launched in 1998.

" What makes it so great? Everything was up at Google last year -- revenue, profits, share price, paid search clicks, hiring -- and so, too, was employee love; the search giant climbed three slots in our ranking to reclaim the top spot. " Fortune Magazine   

          100 BEST COMPANIES TO WORK FOR IN 2012 

Google is a prime example of dress code not affecting productivity and success.
So if the number one ranking company to work for has thrown out the dress code and not suffered; than is the dress code actually effective or necessary?

Jordan Newman was quoted as saying:

"At Google, we know that being successful has little to do with what an employee is wearing. We believe one can be serious and productive without a suit." 

http://www.tlnt.com/2011/07/29/weekly-wrap-when-is-summer-casual-too-casual-for-the-office/

The top three companies 1. Google 2. Boston Consulting Group and 3. SAS Institute all have casual dress codes.

"Almost all of the firm's offices in North America are business casual all week, and the firm plans to move to daily business casual in every office by 2000." Boston Consulting Group

"SAS Canada's work atmosphere is rated as exceptional. On the job, employees enjoy business casual dress; casual dress Fridays; SAS Institute

These top three companies may be on to something, after all a happy comfortable worker seems to be a more productive, creative worker. There are percentages out there that say we spend around 30% of our time at work, why not feel at home?